What’s your brand’s story and how do you tell it?

I never thought when I started out as a marketer many moons ago in the corporate world, that I would someday be leading my own company brand in the packaging world.

It sounds like a cliché, but I really do feel proud of our company name and logo. It has a meaning and story behind it, the arrows show we are always moving, never standing still.  We began as just a reconditioned packaging supplier, now we’re continuously researching new manufacturers and suppliers with the view of adding the latest packaging products to our portfolio.

The arrows also represent a cycle. Our aim is to be the only distributor that offers mixed loads of reconditioned and new packaging – as well as collecting and recycling used packaging. This means that customers only have to work with one, rather than multiple suppliers, reducing organisational headaches and costs.

We are also constantly adding PurePac branding everywhere. This week even the reception carpet was updated! We’ve also just refreshed our email signature and in the next couple of weeks, we’ll be taking delivery of another fully branded large goods vehicle. This not only increases the size of our delivery fleet but also the reach of the PurePac name across the road network.

I’d love to hear your ideas for business branding and the different ways you approach it. How do you tell your brand’s story?

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