It’s been another busy week (which I’m very grateful for), but the reality is prices just keep creeping up. I’ve received further price increase announcements from all our jerrycan manufacturers, and they’re not small jumps. It does make you wonder… where does it stop?

I’m trying not to sound overly negative, but it does feel like we’re approaching a tipping point. We’re all pushing forward, but how long before rising packaging costs start to impact demand?

Ultimately, these costs don’t just disappear, they’ll filter all the way through to the end consumer. Once prices start hitting people on the high street, that’s when we may really start to see buying behaviour change.

I only studied economics briefly, but the concept of elasticity of demand keeps coming to mind more and more.

Once again, I’m genuinely interested to hear how others in the industry are seeing things right now.

Are you noticing the same pressures, or something different? Tell me your thoughts.