PurePac is a packaging distributor working predominantly with plastic products, and the past few weeks have been some of the most challenging we’ve seen in a long time.

We’re currently being hit with supplier price increases from all sides, and these aren’t small adjustments. The rises are significant and fast-moving, with some key manufacturers announcing multiple increases within very short timeframes. 

The drivers are clear. When oil prices rise or supply becomes restricted due to global events, the impact on polymer pricing is immediate and substantial. That then flows directly into the cost of producing essential packaging like IBCs, drums, and jerrycans. It’s a chain reaction that none of us in the supply chain can avoid.

We completely understand that cost increases are difficult for our customers — and we never take passing them on lightly. We challenge suppliers, look for efficiencies, and we communicate as early and transparently as possible.

However, the question I’m increasingly asking, and I’d genuinely value the opinion of others in the industry, is:

Is it reasonable for customers to expect distributors to absorb some or all of these increases?

In a market where margins are already tight, and increases of this scale are being passed through at speed, absorption isn’t just difficult — it can quickly become unsustainable.

This isn’t about relationships; we value ours hugely. It’s about the reality of operating within a global supply chain under extreme pressure.

I’m interested to hear how others, both suppliers and purchasing professionals, are navigating this. Please tell me your thoughts, I’d love to hear them.

Sylvia Atkinson talks about choosing PurePac and the packaging items PurePac stocks.