We’ve been busy working on the redesign of our PurePac website. I can’t believe it's been over 5 years since we had a web refresh. Like most businesses, our website is crucial because it's how most people find us. As it's the first point of contact with prospective customers, we want to create the right impression and look our best.
To keep the website fresh and up to date, we're implementing a regular review and refresh programme. I don’t want to give too much away before our full launch… so, here’s a little sneak preview.
The key approach is strong business operations imagery combined with our PurePac branding. The navigation structure has been subtly refined to enhance user experience, including a new primary call-to-action (CTA) button.
Our shop section is being overhauled to ensure customers are presented with key product information and an improved buying experience. Our news articles will be more aesthetically appealing and each post will feature a reading time indicator, categorisation and connectivity to other related posts. Of course, all of this will be fully mobile-friendly.
This is just a small peek at what’s to come…
I'm very excited and will share more updates soon.
